Making Ripples with Healthy Skincare: Meet the CEO of CocoRoo!

While we were searching for amazing products to offer on Ripple, I met a gal named Jill Howarth who started this amazing company called CocoRoo. She used her passion for natural and organic products to create some of the finest natural skin care products available today. Inspired by a decade and a half of living in the Australian sun, Jill knew there had to be a way to create amazing skincare that was safe and natural... and, as she later found out, even make it edible (in case your two year happens to get into the product, you don't have to worry!)

In this month's blog feature I want to take a moment to celebrate Jill, and her dedication and persistence to creating a product that is safe and amazing for your skin. On a personal note, I'm so inspired by women like Jill, who have gone on before me and paved a way in women-owned businesses. She is a true delight and so helpful and lovely. I'm thankful that we are able to offer you her amazing products, and that when you treat your skin to CocoRoo, you can feel great knowing that Ripple is donating half the profits from your purchase to eradiating human trafficking. Bonus? Buy a CocoRoo product for one of the amazing women in your life. Read below for my interview with Jill and feel inspired on your own journey of making a difference in the world. 

Let's Make Ripples!



Libby: How did you come to name your company CocoRoo? 

Jill: My daughter came up with the name.  We were discussing names and we had just moved back to the states from Australia.  I had suggested something like Jackaroo or Jillaroo, which is the name for an Australian cowboy (male & female) but I did not want to use something with my name in it.  She's always been great at coming up with creative names for her pet and toys.  All of our products contain coconut oil so the Coco part stands for Coconut.  She was born in Australia and the Roo part comes from KangaROO.  She's very proud of the name.


Libby: When did you become passionate about natural/safe skincare? Why? 

Jill: I first became passionate about all natural skin care when I was pregnant with my daughter.  I had a miscarriage previously so I wanted to be extra careful about not only what I was putting IN my body, but what I was putting ON my body.  I was not satisfied with the options on the market.  I found a lot of products were green washed, they claimed to be all natural, but when I read the ingredient list, it was full of nasty chemicals.  So I started creating my own products.


I'm also very passionate about the packaging.  I do not like "double-dipping" my hands into jars.  It is unsanitary and can easily contaminate the products.  It was important to me that our products were packaged in a way to avoid dipping hands into the product.  Squeeze tubes were the perfect solution.


Libby: What's been the most gratifying part about CocoRoo? 

Jill: I love hearing all the feedback from customers that love our products and all the different ways it has helped their skin.  I had a customer whose husband was badly burned in a gas explosion, she told me that Naturally Naked worked better for him than his prescribed cream, and it was 1/4 of the price.  I've also had several moms tell me that their baby slept through the night for the first time after using Lost in Lavender.  


Libby: What's the hardest part about owning a business? 

Jill: Finding a work/family life balance is the most difficult part of owning a business.  When you own a business, you are always working, you don't turn off at 5 when you leave work.  I really make an effort to spend quality time with my family and friends.


Libby:  What are your top three strengths? 

Jill: Persistence, positive attitude, and kindness.


Libby: What advice do you have for people that want to pursue big dreams? 

Jill: Dream big and go for it!  There will definitely be rough times and people that do not believe in you.  Your attitude will affect your business so try to stay positive and surround yourself with supportive people.  Also don't be afraid to ask for help when you need it.  


Libby:  What do you like to do for fun right now? 

Jill: I love taking my dog for a walk.  It allows me some time to clear my thoughts and plan my day.  Plus he loves it too!


Libby: What are you reading right now? 

Jill: My daughter and I read together every night.  We've just started her first chapter book:  The Puppy Place, Maggie & Max



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